Penhaligon’s

Penhaligon’s, the famous British perfumery founded in the late 1860s, now has shops and outlets all over the world. Admira manages its Digital Signage circuit, accompanying the company in its expansion process.

Broadcasting points

Countries

Continents

"Like no other of its kind, digital profiling provides customers with a captivating opportunity to define their perfect fragrance"

Retail News Asia

Characteristics

Interactive experiences at the point of sale

Notable is the spectacular store on London’s famous Regent Street, where Admira has also worked on the development and conceptualization of two interactive displays:

“Pick & Mix”, which allows customers to choose the fragrances they like best and to make their own perfume case.

“Fragrance Profiling”, which poses a series of questions with different answers that, as the client answers, defines which type of fragrance is most appropriate to the person and their way of life.