Altadis was created from the merger in 1999 of the Spanish public company Tabacalera (with more than 300 years of history) and the French company Seita. It is currently part of the multinational Imperial Tobacco, the world’s second largest tobacco group with a presence in 160 countries. Admira installs advertising screens in tobacco shops throughout Spain and Portugal, as well as managing and distributing promotional content for its brands.
The Altadis digital signage circuit, which already has more than 7,000 emission points, is constantly growing. Because of this, Admira has developed a mobile application for the management of screen installations by the company’s salesmen.
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